Pacchetto alimentare

With the improvement of living conditions and the enhancement of health awareness, food safety issues have become a topic of common concern around the world. Food packaging is the last process in the current food industry, and it plays an important role in protecting, promoting and facilitating food storage, transportation and sales.

What is food packaging

Food packaging is an important part of food, which has the characteristics of protecting food from external biological, chemical and physical factors and maintaining stable food quality.

The benefits of food packaging

Food packaging has become an indispensable and important part of food, which has a direct or indirect impact on food quality. It not only harms the health of consumers, but also affects the healthy development of world’s entire food packaging industry and even the food industry. Food packaging is closely related to food safety. Food packaging must ensure the hygiene and safety of the packaged food in order to become a safe food.

Classification of food packaging

At present, the food packaging materials can be divided into paper, plastic, aluminum, stainless steel, iron containers, glass containers, ceramic, enamel containers, composite films, composite film bags, natural and synthetic rubber, bamboo, cotton and linen, etc.

Factors to consider when designing food packaging

First, in the process of food packaging design, the configuration of pictures, text and background in the packaging pattern must be unified. The text in the packaging can only have one or two fonts, and the background color is white or standard full color.

Second, fully display the goods. There are two main ways to do this. One is to use vivid color photos to clearly explain to the user what the food is to eat. The second is to directly indicate the properties of the food, especially the name that reflects the essential properties of the food must be marked on the packaging of novelty food, and cannot be replaced by a self-invented name.

Third, emphasize the color of the image of the product: not only the transparent packaging or color photos to fully express the inherent color of the product itself, but more use of the image tones that reflect the large categories of products, so that consumers can produce a cognitive response similar to that of a signal, quickly determine the contents of the package by color.

Fourth, unified design. There are many varieties in the food industry. For a series of product packaging, regardless of the variety, specification, packaging size, shape, packaging shape and pattern design, the same pattern or even the same color tone is used, giving a unified impression and making customers look at it. That is to know which brand the product belongs to.

Fifth, pay attention to efficacy design. The functional design in the packaging pattern is mainly manifested in the following aspects:
protection performance design, including moisture-proof, mildew-proof, moth-proof, shock-proof, leak-proof, shatter-proof, anti-extrusion, etc.; convenience performance design, including convenience for store display and sales, It is convenient for customers to carry and use, etc.;
sales performance design, that is, without the introduction or demonstration of sales staff, customers can understand the product only by the “self-introduction” of the picture and text on the packaging screen, and then decide to buy.

How to order paper food packaging

1. First of all, it is necessary to determine the size of the product, the purpose of the product, and whether there are special requirements (such as waterproof, fireproof materials, etc.).
2. Provide the design drawing of the advertising label page outside the paper tube, and be careful not to have words on the edge.
3. Communicate and provide the above two items, communicate with the merchant about the payment method and delivery date, and then factory can place an order and start processing.

How to find a reliable food packaging manufacturer

1. Avoid blindly looking for large companies, first of all, look at the qualifications of the design team, look at the project team assigned to you to see their relevant qualifications, these are not easy to deceive, choose a deep qualification, an experienced design team, and project production will be more secure. Our design team has ten years of design experience and has been working in the food packaging industry for a long time.
2. Avoid focusing only on company size and high-level background introduction, but look at company cases.
The core that can prove the strength of a brand design company is to look at past cases. Our company has long-term cooperation with fast-food industry and has a large number of paper food package design cases.
3. Avoid looking only at the aesthetics of the design or the comprehensive service capabilities.
Packaging is not only beautiful in appearance, but also considers the planning of packaging information content. A good copy can exceed 100 sentences. Highly concise text content is the core weapon for customers to purchase products. Our company has high comprehensive service capabilities and strong design as well as planning ability.